Build and Grow Your Sales Enablement list with Simple Marketing Tools

What is sales enablement software?

Sales enablement software provides sales teams with the resources they need to target prospects effectively, close deals, and boost overall team potential. These resources typically include tools for better lead prospecting, buyer engagement, contact management, call and email management, and collaborative content editing and sharing. They also cover product education content, training modules, presentation templates, and sales playbooks that enable organizations to train and coach sellers on how to sell effectively.

Sales enablement pricing

Most sales enablement software solutions on the market are priced on a “per month” basis, and a typical entry-level pricing plan is around $26 per month. Premium or advanced system subscriptions commonly cost about $91 per month.[1] 

• Entry-level systems generally include sales content management, sales training modules, and content delivery features.

• Premium or advanced plans usually provide additional features, including advanced analytics, agent coaching, buyer intelligence and reporting, content personalization, and customer relationship management (CRM) integration.

First-time buyers should be aware that:

• Initial setup, training, and data migration are common upfront costs.

• Maintenance and customer support are common recurring costs.

• Sales enablement features

  All sales enablement tools include content management, reporting/analytics, and sales onboarding and training features, and most share a variety of common features such as alerts/notifications, collaboration, and contact management.

  Core sales enablement features

  • Content management: Create, manage, and publish enablement content. 84% rate this feature as critical or highly important.

  • Reporting/analytics: View and track pertinent metrics to find patterns and gain insights from data.

  • Sales onboarding and training: Process of training new hires by providing them with sales tools and knowledge needed to complete the job.

  Common sales enablement features

  • Activity dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities.

  • Alerts/notifications: Set alerts and notifications, such as pop-up messages, sounds, banners, or badges, to inform reps of their progress or outstanding tasks.

  • Collaboration tools: Provide a channel for team members to share media files, communicate, and work together.

  • Email management: Integrate the software with email tools such as Gmail, Outlook, and Yahoo.

  • Engagement tracking: Tracks metrics that provide insight into how a user interacts with any interface or product.

  • Meeting management: Manage the process of planning and scheduling meetings, including agenda creation.

  • Performance management: Organize and manage the accomplishments and development of employees or performance of applications or systems.

  • Real-time data: Receive data and information in real time.

Common sales enablement challenges identified by users

For sales enablement tools, issue resolution and updates are the most frequently cited limitations cited in user reviews from the past year. To be proactive about these challenges, ask vendors:

• What is your process for reporting bugs and glitches?

• How long does it typically take you to respond to support requests?

• What support channels are available to users?

• What are your service-level agreements?

• How frequently do you update your products, and how much downtime should users expect during updates?

What is sales enablement software used for?

We analyzed our extensive sales enablement software reviews and found that the most common use cases are:

• Taking notes: Used mainly for sales calls, the note taking feature allows reps to focus on the customer conversation rather than taking notes manually. Once the call is complete, it summarizes the sales conversation, listing all pain points and action items discussed. 

• Searching information: Sales enablement platforms centralize content, allowing salespeople to quickly search and find the assets or resources they need, such as call transcripts, case studies, sales decks, or past proposals.

• Staff training with video demos: The software enhances sales coaching and training through valuable videos and demo boards. These video resources capture sales insights and best practices, allowing reps on-demand access to a library of video content.

• Entry-level: Starts at $7/month. Includes basic features like limited storage, a small number of landing pages, and restricted user access—suitable for small businesses just starting out.

• Mid-tier: Ranges from $8 to $949/month. It adds tools like two-factor authentication, automated drip campaigns, and full A/B testing, which is ideal for growing teams

• High-end: Starts at $1,499/month. It offers unlimited storage, a dedicated account manager, and priority support, which is built for large businesses with complex needs.

Who uses sales enablement software?

Because of its versatility, sales enablement software is used by businesses across sizes and industries. It is typically geared toward customer-facing teams such as:

• Sales 

• Marketing

• Customer success

• Customer support

• Client services

  Common sales enablement software integrations

  We analyzed our extensive reviews database, and based on that, we determined the three categories that most often integrate with sales enablement software are:

  • CRM software: Integrating your sales enablement platform with a CRM gives your sales team access to prospect data, buying history, and other important information, which can improve efficiency and engagement with leads. 

  • Email marketing software: Integrating sales enablement tools with email marketing can improve collaboration between marketing and sales, provide better visibility into sales and marketing processes, and help ensure that sales and marketing initiatives align with overall strategy.

  • Meeting software: Integrating sales enablement software with meeting software keeps customer and sales information in one place so reps don’t have to navigate multiple tools. It also allows reps to send emails, manage leads, schedule appointments, and track customer interactions directly from the sales enablement platform, which can improve productivity.